Email marketing is one of the most profitable strategies available to the online entrepreneur (and offline business owners, too).
Consider this: About 99% of your website visitors will leave without buying anything from you on their first visit. But by creating a great opt-in offer you can at least get their contact details — and then use email marketing to follow up, build relationships, and turn them into paying customers.
And email marketing is by far the BEST and CHEAPEST way to stay in touch with your customers and build rock-solid relationships with them — so they’ll buy from you again and again! (This is called the “lifetime value” of your customers, and it’s extremely profitable.)
Email marketing just plain works! Just take a look at these statistics from PostFuture:
There are now more than 1 BILLION Internet users worldwide — and 90% of them use email. 70% of users receive opt-in email from online businesses. 82% of online buyers have made at least one purchase in response to an [...]
Archive for January, 2010
How to Choose Internet Marketing Strategies That Work
Trying to decide how to strategically market your product or service (or yourself) on the internet can be overwhelming. There are a myriad of marketing possibilities to choose from, and more great strategies are being offered almost daily. How can an internet marketer decide on the best strategic marketing plan that works for their business?
There seems to be as many answers for which strategies to use in what situation than there are internet marketing strategies themselves! There are definitely too many strategies for any one marketer to utilize them all. If you have a very large team with access to multiple internet marketing specialists, your marketing strategies can incorporate most available methods. However, most of us do not have access to that kind of resource.
How Do You Choose Your Internet Marketing Strategies?
There are too many internet marketing options to discuss them all in a short article, but there are three general principles that can make a huge difference to your marketing efforts. Following these principles will not just improve [...]
Internet Marketing Strategies
Along with the numerous types of online businesses that are currently available today, there are also many different Internet marketing strategies. Some people are confident enough in their own internet savvy to develop programs and design their own pages. Others lean on other already established businesses to get them set up with their own home based business. Whether your strategies are you own or someone else’s, finding the right one for you can mean the difference between being a great success or an instant failure.
One of the most common strategies is to get your business ranked at the top in major search engines. Advertising with articles that are search engine optimized with keywords relating to your business will bring more customers in that are interested in what you have to sell specifically. To be successful with this marketing, you have to practice good techniques consistently that will bring customers to your web site.
Another of the frequently used internet marketing strategies is marketing through e-mail. Articles that are written for e-mail, [...]

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