Product DescriptionEmail marketing began as a serious marketing discipline in the late 1990s. Since then, there has been a major seismatic shift in the entire email marketing industry. The standard approach to email marketing, batch and blast — is serious trouble. It simply no longer performs. Subscriber inboxes are overflowing with irrelevant permission-based emails that only annoy. Research shows that 60% of subscribers simply ignore the emails. There are two basic ways to approach… More >>
Successful Email Marketing Strategies
Archive for March, 2010
Successful Email Marketing Strategies
Posted by iwellbc on March 31st, 2010
Posted in Marketing Strategy 
Tags: 1990s, annoy, approach, batch, blast, DescriptionEmail, discipline, email, email marketing, industry, Marketing, marketing industry, marketing strategies, product, research, serious trouble, shift, Strategies, Subscriber, subscribers, Successful, trouble 
5 Comments »Ten Tactics to Assure Success of your Go-to-market Strategy
Posted by iwellbc on March 31st, 2010
In today’s market, competition is fierce. Losing sales and market share to competitors is unacceptable. Over the years, I have observed that high-performance manufacturers and service providers consistently execute several key tactics that differentiate them and ensure their presence and market share despite changing market dynamics.
In this article, I have outlined ten of the most important tactics that winning marketers routinely do to maintain their lead. Let these ten tactics serve as a checklist to conduct a self audit of the effectiveness of your sales channel strategy.
Capture and Use Detailed Market Information
A broad and deep understanding of the market is critical to the creation of a sustainable market position. Winning marketers have developed a “map” of their market–including the most actionable segment definition, size/outlook, profit potential, buying behaviors and decision processes, needs/expectations, competitive dynamics and sourcing preferences. The market map provides an objective context for internal discussions regarding strategy alternatives and resource allocation decisions.
Accelerate the Planning Process
Markets are changing faster than ever before and so must your planning process. You [...]
Posted in Marketing Strategy Tags: Accelerate, action, addition, allegiance, allocation, analysis, article, Assure, audit, autonomy, benefit, body, body of knowledge, brand, cannot, capacity, Capture, case, channel, channel strategy, characteristic, checklist, compensation, competition, competitive dynamics, competitor, Contact, context, creation, culminate, customer, customize, cycle, Decision, decision processes, definition, Detailed, detailed market, deterrent, Effective, effectiveness, efficiency, factor, Flexibility, future, Gotomarket, group, information, internal discussions, Knowledge, lead, lengthy analysis, level, Local, Losing, Making, Management, management meeting, manager, manufacturer, map, market, market competition, market dynamics, market information, market position, market strategy, marketer, marketers, marketplace, meeting, menu, mix, Multi-channel, objective, offering, optimize, organization, outlook, performance manufacturers, philosophy, plan, Planning, point, position, power, presence, process, profit, profitability, range, reality, Regain, resource, resource allocation decisions, result, s market, segment, self, self audit, senior management, senior managers, service, set, share, shelf, size, skill, space, spectrum, speed, Strategy, Streamline, structure, Success, sustainable market, Tactics, today, tool, type, Understanding, Use, validate, value, variety, view, Win Comments OffEvents Marketing A Part of Marketing Strategy – Why? – The 7 Incentives!
Posted by iwellbc on March 31st, 2010
Any successful marketing strategy should include events. Marketing is largely a social tool that organizations use to improve their image, to attract clients, or to raise money or sell products. Humans are social animals, and we tend to respond better to in-person contact than to television or radio advertising. And when it comes to telemarketers … well. Here are some important reasons you should include events in your marketing strategy:
1. Events Increase your Business Network
When you host make an event part of your marketing strategy, you build your network by making new contacts who are interested in your product or service. They may have come to get the free booze or food, but while they’re with you, they learn about you. Events will leave a good impression in the minds of those who attend them, and they’re likely to talk about you and your event to others. Even if they don’t buy your product or sign at the dotted like, you can never predict the positive impacts of broadening your [...]
Posted in Marketing Strategy Tags: advertising, allies, announcement, Announcements, appearance, attention, base, belt, booze, budget, business, business network, Capital, chance, community, company, competition, component, Consistent, Contact, day, end, Enhance, event, Events, events marketing, exposure, food, force, free booze, front, general, goal, gratitude, Host, Hosting, Humans, image, impression, Incentives, industry, information, institution, interaction, interest, Introduce, investment, Inviting, kindness, loyalty, Make, market, Marketing, marketing events, Marketing Strategy, money, morale, name, Network, New, new friends, note, opportunity, organization, own marketing, part, presence, Press, preview, Pride, product, profit, project, radio, radio advertising, reminder, reputation, respect, response, Scope, sector, sense, service, sign, social animals, social tool, stature, Strategy, strengths and weaknesses, Success, successful marketing, support, telemarketers, television, time, tool, type, venue, way, work, workforce Comments OffInternet Marketing: Strategy, Implementation and Practice
Posted by iwellbc on March 30th, 2010
Product DescriptionThe Internet has revolutionised marketing practice, connecting potential customers to businesses in a way never before possible. Today, with online audiences spending more time using price comparison sites, search engines and social networks, this text explains how marketers can find new and engaging ways of getting their message across. Now in its fourth edition, Internet Marketing provides comprehensive, practical guidance on how companies can get the most out of … More >>
Internet Marketing: Strategy, Implementation and Practice
Posted in Marketing Strategy Tags: Audiences, comparison, DescriptionThe, edition, guidance, Implementation, Internet, Internet Marketing Strategy, marketers, Marketing, marketing strategy implementation, message, online, Practice, price, price comparison sites, product, search, search engines, social networks, Strategy, text, time, today, way 1 Comment »
