Product DescriptionReflecting the fascinating and dramatic changes in pharmacy, pharmaceutical education, and the pharmaceutical industry in recent years, this authoritative volume focuses on the practice of marketing both prescription and nonprescription medications. In a dozen comprehensive chapters, author Mickey Smith highlights the economic social, and legal aspects of marketing pharmaceutical products, examines the consumers and prescribers, and explores successful mar… More >>
Pharmaceutical Marketing: Strategy and Cases

Product DescriptionInside this book you will discover techniques that allow network marketers to build massive downlines in one year which would otherwise take 10 years. Anyone who desires to understand true marketing principles and how to apply them to your MLM business should read this book. The old tactics of nagging your family and friends are gone welcome to the new and refreshing way of growing your business!… More >>
Breakthrough Network Marketing Strategies For The [...]

Product DescriptionDeploy marketing dollars more efficiently In today’s take-no-prisoners direct marketing battleground, the only way to win is to recognize and exploit all of DMAEs interconnecting components. Using cutting-edge research and examples drawn from today’s business pages, The New Direct Marketing, Third Edition, by the award-winning David Shepard Associates, shows you how to sell to increasingly wary and jaded consumers. This exhaustively updated edition introduces you… More >>
The New Direct Marketing: How [...]

Product DescriptionThe third edition of this established book brings the reader up to date with the latest repurcussions of new technology upon marketing planning and implementation, and launches a new strategy model (SCORPIO) at the core of the book.
As in previous editions, ‘Marketing Strategy’ strips away the confusion and jargon that surround what ought to be one of the most straightforward areas of modern business. Retaining a clear focus on the relationships between [...]

Experience Marketing : Strategies for the New Millennium