Product DescriptionFrom the American Marketing Association, the world’s largest and most comprehensive professional association of marketers, comes the AMA Marketing Toolbox series, a unique source of information, ideas, and direction for anyone who is building an effective marketing program or interested in improving current marketing activities. The AMA Marketing Toolbox series will guide you through every critical marketing task and provide you with the tools you need–model for… More >>
Developing Successful Marketing Strategies
Archive for May, 2010
Developing Successful Marketing Strategies
Posted by iwellbc on May 28th, 2010
Posted in Marketing Strategy 
Tags: AMA, ama marketing, American, american marketing association, Anyone, Association, current marketing, DescriptionFrom, Developing, direction, effective marketing, information, marketers, Marketing, marketing program, marketing strategies, product, professional association, program, series, source, source of information, Strategies, Successful, successful marketing, task, Toolbox, toolbox series, world 
Comments OffPlanning Your Internet Marketing Strategy: A Doctor Ebiz Guide
Posted by iwellbc on May 26th, 2010
Product DescriptionBuild a Solid Foundation for e-Business Success! Nothing drives an e-business like a killer marketing plan. In this eye-opening guide, Ralph “Doctor Ebiz®” Wilson shows you, step by step, how to construct an e-business marketing plan that will focus your efforts, energize your staff, and generate the sales you crave–fast! Doctor Ebiz shows you how to identify e-business opportunities, brand your Web site, and define your e-business niche. You’ll al… More >>
Planning Your Internet Marketing Strategy: A Doctor Ebiz Guide
Posted in Marketing Strategy Tags: brand, business, business marketing, business niche, business opportunities, business success, DescriptionBuild, Doctor, Doctor Ebiz, Ebiz, energize, foundation, Guide, Internet, Internet Marketing Strategy, killer, killer marketing, Marketing, marketing plan, niche, nothing, plan, Planning, product, Ralph, site, Solid, solid foundation, staff, step, Strategy, Success, web, Wilson 5 Comments »International Marketing Strategy: Analysis, Development and Implementation
Posted by iwellbc on May 25th, 2010
Product DescriptionThe fifth edition of this best selling text, International Marketing Strategy, has been revised and updated and, as ever, offers a perceptive, practical and up-to-date look into the ever-changing world of international marketing. All the cases and illustrations have been revised and there is much new material on emerging markets, in particular China, India and Eastern Europe. International Marketing Strategy is arranged into 3 clear parts analysis, strategy developm… More >>
International Marketing Strategy: Analysis, Development and Implementation
Posted in Marketing Strategy Tags: analysis, analysis strategy, China, DescriptionThe, developm, development, Eastern Europe, edition, emerging markets, illustrations, Implementation, India, International, international marketing strategy, look, Marketing, material, product, Strategy, strategy analysis, text, world 1 Comment »Global Marketing Strategies And Cases In Global Marketing Strategies Annual 2005 Set
Posted by iwellbc on May 22nd, 2010
Product DescriptionThe authors combine their teaching and professional experience to present students and practitioners with a viewpoint of international and global marketing. Through its managerial views and strategic focus, the text reflects the modern global marketing manager, and its coverage of global and international marketing applies to managers from any industry sector, and any country. The emphasis on practical aspects incorporates numerous contemporary examples from Asia an… More >>
Global Marketing Strategies And Cases In Global Marketing Strategies Annual 2005 Set
Posted in Marketing Strategy Tags: 2005, Annual, Asia, Cases, country, coverage, DescriptionThe, emphasis, experience, Focus, Global, global marketing strategies, industry, industry sector, international marketing, manager, Marketing, marketing manager, product, professional experience, sector, set, Strategies, teaching, text, viewpoint 2 Comments »
