Product DescriptionFrom the American Marketing Association, the world’s largest and most comprehensive professional association of marketers, comes the AMA Marketing Toolbox series, a unique source of information, ideas, and direction for anyone who is building an effective marketing program or interested in improving current marketing activities. The AMA Marketing Toolbox series will guide you through every critical marketing task and provide you with the tools you need–model for… More >>
Developing Successful Marketing [...]

Product DescriptionBuild a Solid Foundation for e-Business Success! Nothing drives an e-business like a killer marketing plan. In this eye-opening guide, Ralph “Doctor Ebiz®” Wilson shows you, step by step, how to construct an e-business marketing plan that will focus your efforts, energize your staff, and generate the sales you crave–fast! Doctor Ebiz shows you how to identify e-business opportunities, brand your Web [...]

Product DescriptionThe fifth edition of this best selling text, International Marketing Strategy, has been revised and updated and, as ever, offers a perceptive, practical and up-to-date look into the ever-changing world of international marketing. All the cases and illustrations have been revised and there is much new material on emerging markets, in particular China, India and Eastern Europe. International Marketing Strategy is arranged into 3 clear parts analysis, strategy developm… More >>
International Marketing Strategy: Analysis, [...]

Product DescriptionThe authors combine their teaching and professional experience to present students and practitioners with a viewpoint of international and global marketing. Through its managerial views and strategic focus, the text reflects the modern global marketing manager, and its coverage of global and international marketing applies to managers from any industry sector, and any country. The emphasis on practical aspects incorporates numerous contemporary examples from Asia an… More >>
Global Marketing Strategies And Cases In Global [...]

Product DescriptionShirley Frazier started out with a home-based business creating gift baskets. Through hard work and determination, she has transformed herself into the paragon of entrepreneurial success.”Marketing Strategies for the Home-Based Business” presents Frazier’s tried and tested methods of applying non-traditional strategies on a local basis to produce the groundswell and word-of-mouth reputation that all new business ventures need. It covers everything you’ll ever need t… More >>
Marketing Strategies for the Home-Based Business: Solutions You [...]