An international marketing strategy requires sustaining an international mindset. Setting up an international marketing strategy requires a more intense focus than for a local marketing strategy. There are so many more factors to take into account.

If you have markets in several countries it can be a challenge to remain open to all of their different cultural requirements. You must be open to understanding the different markets in each country, with the different parameters specific to [...]

Product DescriptionA comprehensive understanding of the key tools and techniques behind any marketing strategy is essential to every business. Written in a clear, practical style this book covers the management of your: markets; competitive position; customer behaviors; pricing strategies; products/services; distribution; finance; and marketing opportunities. It also contains an abundance of checklists, charts, dos and don’ts, summaries and special tips…. More >>
The Marketing Strategy Desktop Guide

Product DescriptionNew marketing strategies for professional service businesses This insightful guide shows professional services professionals like accountants, lawyers, and consultants how to market their services and sell better. It covers the entire service transaction, from developing a relationship to closing the deal and helps service professionals determine where they are in the selling process and follow-through for the best result. With 101 Marketing Strategies, pro… More >>
101 Marketing Strategies for [...]

Product DescriptionThis guide shows readers how to run a successful business and make the most of their investments in horses, facilities, and equipment…. More >>
Starting & Running Your Own Horse Business: Marketing strategies, money-saving tips, and profitable program ideas

Product DescriptionFrom the American Marketing Association, the world’s largest and most comprehensive professional association of marketers, comes the AMA Marketing Toolbox series, a unique source of information, ideas, and direction for anyone who is building an effective marketing program or interested in improving current marketing activities. The AMA Marketing Toolbox series will guide you through every critical marketing task and provide you with the tools you need–model for… More >>
Developing Successful Marketing [...]