Global Marketing Strategies And Cases In Global Marketing Strategies Annual 2005 Set

Posted by iwellbc on May 22nd, 2010

Product Description
The authors combine their teaching and professional experience to present students and practitioners with a viewpoint of international and global marketing. Through its managerial views and strategic focus, the text reflects the modern global marketing manager, and its coverage of global and international marketing applies to managers from any industry sector, and any country. The emphasis on practical aspects incorporates numerous contemporary examples from Asia an… More >>

Global Marketing Strategies And Cases In Global Marketing Strategies Annual 2005 Set

Posted in Marketing Strategy Tags: 2005, Annual, Asia, Cases, country, coverage, DescriptionThe, emphasis, experience, Focus, Global, global marketing strategies, industry, industry sector, international marketing, manager, Marketing, marketing manager, product, professional experience, sector, set, Strategies, teaching, text, viewpoint

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2 Responses to “Global Marketing Strategies And Cases In Global Marketing Strategies Annual 2005 Set”

1. Hoppaguy says:

   May 23, 2010 at 12:14 am

   We used this book for our International marketing class and did not find the textbook that useful in that it didn’t seem that applicable to “real world” situations. It also didn’t really teach any solid techniques. I did not keep it around as a reference book as I do with some other books.
   Rating: 3 / 5
2. Annette Mentasti says:

   May 23, 2010 at 1:56 am

   I use this book for instructing my third year marketing students who find the case study section particularly helpful. The glossy pages of international statistics make for easy reading. A very good value for money book.
   Rating: 5 / 5