Product DescriptionFor businesses that are either planning to launch a new e-business or increase the profits of an existing one, this book provides techniques and methods to increase effectiveness and growth. Approaches to viewing a company’s foundation introspectively through products, services, branding, target markets, online objectives, and budget are discussed, as is how to objectively evaluate the effectiveness of a website. Proven online marketing techniques such as link strat… More >>
3G Marketing on the Internet, [...]
3G Marketing on the Internet, Seventh Edition: Third Generation Internet Marketing Strategies for Online Success
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Industrial Marketing Strategy
Posted by iwellbc
Product DescriptionDevelop customer-focused, market-driven strategies for today’s competitive marketplace. . . Industrial Marketing Strategy Widely regarded as a classic text in the field, Industrial Marketing Strategy, Third Edition shows you, as a practicing manager, how to develop the marketing strategies your business needs to succeed in a rapidly evolving global marketplace. This important book covers: The basic concepts of customer analysis, buying behavior, buyer-sell… More [...]
Renegade Marketing Strategies
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Product DescriptionRenegade Marketing Strategies was founded by an experienced marketing director, with the specific purpose of teaching effective marketing techniques to business owners and marketing professionals. The techniques we teach are tested, and guaranteed to produce results, where it counts; the bottom line.Much of our content is focused on online marketing – SEO, Pay-Per-Click, Online Ads, Social Marketing, Blogging, Podcasting, and Online Video – but the techniques have … More >>
Renegade Marketing Strategies
Value-based Marketing: Marketing Strategies for Corporate Growth and Shareholder Value
Posted by iwellbc
Product DescriptionThis book provides a clear practical introduction to shareholder value analysis for the marketing professional. It gives them the tools to develop the marketing strategies that will create the most value for business. For top management and CFOs the book explains how marketing generates shareholder value. It shows how top management should evaluate strategies and stimulate more effective and relevant marketing in their companies. The original essenc… [...]
